I find the bottlenecks in your content and marketing operations that no one's named yet — then design and build custom AI-powered tools to eliminate them.
Book a discovery callNo slide decks full of recommendations. No "you should probably use AI." A working tool, built for your specific problem.
I embed with your team and map the workflow. The bottleneck is rarely where people think it is — it's the thing everyone works around without questioning.
I design and develop a custom AI-powered tool that targets the exact problem. Not a prototype. Not a proof of concept. A working tool your team can use on Monday.
You get the tool, documentation, and a handoff. No retainer, no ongoing dependency. If it works — and it will — you'll call me when the next bottleneck surfaces.
Each project started with a gap nobody was addressing — and ended with a tool that closed it.
A multi-layer intelligence system monitoring aviation, airspace restrictions, route suspensions, and diplomatic movement to detect Middle East escalation signals before prediction markets price them in. Five signal layers, one convergence score, live on a $6/month VPS.
5 signal layers · Live data collection · Convergence engineCorporate communication is full of subtext that derails people — especially neurodivergent professionals. Loopt decodes meeting dynamics, detects 22 behavioral patterns, and surfaces the unspoken politics before you walk into the room.
22-pattern detection library · Confidence scoring systemSimulates how search engines actually chunk, index, and match content to queries. Uses text embeddings and cosine similarity to measure real semantic alignment — not keyword density. Built for a world where AI search extracts passages, not pages.
Heading-aware chunking · Query fan-out generationProcesses raw Reddit conversations into structured audience intelligence — surfacing pain points, themes, and content opportunities that surveys and analytics miss entirely. Built over a single weekend.
Weekend build · Hundreds of comments → structured briefsA macOS menu bar app that watches your active tab — and starts barking at you when you wander off to Reddit, TikTok, or anywhere you shouldn't be. Escalating annoyance calibrated to how far off-task you've gone. Yes, literally barking.
Product Hunt launch incoming · Your focus has a guard dog nowI'm Erica Pollock — a content strategist who started building tools because I kept finding problems that no existing tool solved. Eight years in B2B SaaS taught me where content operations break. A journalism background taught me how to find the story nobody's telling. Somewhere along the way, I started shipping the fix instead of just recommending one.
I've led content strategies that drove 130% organic traffic growth, coined frameworks that preceded academic research, and built working prototypes over weekends that outperform products with funding. I'm not an agency. I'm the person you call when you need someone who thinks in systems and ships in code.
A 30-minute discovery call to figure out if there's a bottleneck worth building for. No pitch, no pressure — just a conversation.
Book a discovery call